Cosmos: Wander and Hues
I conducted a case study on how Cosmos can deepen the dialogue between instinct and intention, in discovery and curation, for its millions of users.
May 2026
Wander
- Context
- Discovery on Cosmos is instinct and intention in conversation with one another.
- Problem
- Like a conversation, you might run out of things to say, or not know what to say at all. Discovery hits a wall.
- Question
- How can we deepen the conversation between instinct and intention so discovery never stalls?
- Solution
- Surface the feelings that started the conversation in the first place, integrating AI tastefully.
Hues
- Context
- A collection on Cosmos is a record of the conversations between instinct and intention.
- Problem
- As collections grow, your memory of those conversations fades.
- Question
- How can we organize collections so you can find your way back to those memories, and form new ones?
- Solution
- Give users a way to visually organize their memories on one canvas.
Final Design
Wander keeps the discovery conversation going. Hues helps you remember it. Instinct and intention never stop talking.
Learnings
AI does not stick where it does not belong. Great design respects a product’s core values and can tune out the noise of a million ideas to create something purposeful. In other words, great design is opinionated.